CRUZ Tequila began several years ago as a quest to create the finest tequila on the market.

The goal was to create a uniquely smooth, delicate flavor with a quality refined enough for sipping.

Years of research and development, along with generations of tequila distilling expertise, have created these exceptional, award winning tequilas.


CRUZ Tequila is the first spirit brand represented by Trinchero Family Estates (“TFE”), who created TNS Brands, which are dedicated to spirits sales and marketing resources.   TFE  is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces more than 28 brands of wine including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. TFE also markets and sells Angove Family Winemakers; Doña Paula and Carmen from South America; Shatter from France; Joel Gott Wines; and Bandit, Newman’s Own and The Show from the Three Thieves. Visit to learn more.